Life is constantly changing. Not very profound I know, but all you need do is take a look through your kitchen cupboards to see what I mean. In there you may find a brightly coloured box of Futurelife breakfast ‘cereal’. Aside from the smart font and the promise of a few more Omegas, how much does it really differ from a box of Jungle Oats? The same goes for that once-white, now pale-yellow blender in the bottom draw – not much different from a shiny metallic Nutribullet, is it? They both blend stuff. It all boils down to an issue of packaging and brand attribution… and, of course, newer is better. Product developers the world over know it’s the one with the slick design and clearly defined marketing message you want. Exactly the same thinking now applies to the once-humble SUV.