The next generation of Tata bakkies has been made available in South Africa in the form of the Xenon XT, which Tata promises is packed with performance, safety and comfort features. The new bakkie is available as both single and double cabs, both derivatives offered in 4×2 and 4×4.
According to Tata, the new Xenon XT is capable of fulfilling multiple roles, whether it be working on a farm or construction site or being used as a lifestyle and leisure vehicle. With features such as Bluetooth connectivity, dual front airbags, ABS and a diff lock for double cabs (the single cab gets a limited-slip diff) and a competitive pricetag, Tata says that the new Xenon will continue to improve the firm’s local positioning.
‘We are excited to launch the all-new Tata Xenon XT, yet another of our offerings for the South African market,’ says RT Wasan, head of international business for Tata’s commercial vehicle department. ‘South Africa is a key strategic market for Tata Motors and our focused efforts for this market are validated by our increasing presence and market share here. The launch of the Tata Xenon XT will further fortify our position in the South African automotive industry and motivate us to develop more such exciting vehicles for our South African customers.’
Phonnie Cilliers, COO of Accordian Investments, the importer for TATA cars and bakkies, cited the fact that outside of India, South Africa has the most Tatas on the road, as proof of South African consumers’ faith in the brand. ‘Tata Motors has taken the South African automotive market by storm with it’s spectacular range of products,’ he said at the launch. ‘The Tata Xenon XT is yet another proof point of the fact that the South African market will continue to witness some state-of-the-art products from the Tata Motors brand name.’
A new 2.2-litre common-rail diesel engine powers the Xenon XT and delivers 110kW and 320Nm. Furthermore, Tata says that the comfort of the new bakkie has also been enhanced and that NVH levels have been lowered. On the features side, comfort is further aided by electric windows all round, power steering, sat nav and a radio/CD player with Bluetooth and MP3 compatibility.
Important in the development of the new Xenon was customer feedback, and Tata Commercial Vehicles’ head of international sales noted that the firm had responded to requests for more power and torque, better fuel efficiency and lower emissions with the new bakkie. Standard on the Xenon XT are Tata’s new four-year/120 000km warranty, four-year/unlimited km roadside assistance and five-year/90 000km service plan, which adds to the value proposition of the new vehicle. Pricing starts at R189 995 for the 4×2 Single Cab and goes up to R269 995 for the 4×4 Double Cab.