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Glorious Alfa Gloria
February 18, 2013
Alfa Romeo will put a ‘student project’, the Gloria concept, on its show stand at the March Geneva motor show
The concept will be presented by the European Design Institute of Turin’s Master in Transportation Design and has been created in collaboration with the Alfa Romeo Style Centre.
The prototype is said to represent the Italian brand’s sports ‘spirit and’ and ‘sense of style’ and it is hoped it will appeal to American and Asian markets.
Lorenzo Ramaciotti, head of Fiat and Chrysler Design, says: ‘We asked the students in the Master programme to give us their completely independent interpretation of a new Alfa Romeo sports sedan.
‘During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.’
Gloria, Alfa says, runs on a wheelbase that is 2900mm long and the concept has an overall length of 4700mm. It will be powered by a V6 or V8 biturbo engine.
See the study, and get more details, with its unveiling at the Geneva motor show, starting March 5.
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